Thursday, December 22, 2005

Dude, you're burnin' a Marketing Opportunity

Dell issued a press release the other day announcing that it would recall 35,000 notebook batteries that miiiiiiiiight "pose a fire risk."

They made the annoucement in conjunction with the U.S. Consumer Products Safety Commission. Apparently a couple of coffee tables or desks have been damanged but no laps to date.

The spin
I think there could be a spin on the whole situation that could be turned into marketing opportunities:

1. Harness the technology - make the batteries flash on demand instead of their own whim.

2. Annouce that in the event of loss or theft the internal self-destruct mechanism can be activated to avoid the compromise of sensitive data on your hard drive i.e. grocery lists, bad poetry, digital photos of your thumb.

It could also make for a real nasty surprise for anyone who swipes your computer.

1 comment:

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