Thursday, July 26, 2007

Zombie Orville Bites the Big Kernel

Advertising Age is reporting that zombie Orville Redenbacher creators Crispin Porter & Bogusky are being replaced by ConAgra Foods, holders of the Redenbacher brand.

I mentioned here a while back that the zombie Orville commercials struck me as creepy and not in a good way. Who wants their popcorn seasoned with formaldehyde after all?

I guess there are good and bad ways you can use zombies.

Zombie fighting associated with protective software = good.

Zombies associated with food = bad.

Perhaps most of all the Orville ads failed because the reanimation was off-putting. Maybe a better realized "reanimation" would have struck me as more appetizing.

But zombie Orville had an eerie pallor and a strangeness of movement we didn't get when real footage of Fred Astair or John Wayne was used in the past.

Maybe we have to wait a while for technique to catch up with idea.

Or maybe it's time to bury the dead.


Charles Gramlich said...

I thought the ads were creepy too. Not my cup of tea and not likely to make me think, "I want Zombie Orville's popcorn." In fact, though, all those commercials that have used the images of dead people have turned me away from those products.

Let the dead lie, I say.

Danny Tagalog said...

Yes, I agree. Who on earth made that decision? It's in awful taste. Your reaction shows that horror writers are more humane than ad-man...

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