Microsoft has combined two things I like--zombies and cool advertising---in a new spot appearing in tech magazines.
Touting Microsoft Forefront® enterprise security software , the ad features a guy clearly from the IT department facing down a hoard of undead attackers. (I'm no bigger fan of Microsoft than the next guy, but I do appreciate creativity.)
The message notes it's easy to stop zombies, lumbering, brainless oafs that they are, and even easier to prevent malware on a network with Forefront.
It's a great approach for the message's audience.
No doubt inspired by The Zombie Survival Guide, World War Z and the "Living Dead" franchise, the ad points to a supporting website, easyeasier.com.
It's a microsite requiring a fast connection, and one flaw I see is that there's not a clever time-killing icon to occupy you during the download.
Otherwise the website provides lots of fun as it dramatizes and expounds upon the zombie-fighting pointers from the ad such as "4. Find a weapon, any weapon." The funny bits culminate with a sales pitch about Forefront and options for additional info on the software.
I've only seen the zombie print ad but the site features other enemies, so I suspect more ads with a James Bond-style spy, a gray alien and a Ninja will be coming in future issues of Network World.
That I shall look forward to.
An omission: I should have noted earlier that the new Forefront campaign was created by Mccann Worldgroup.
(No rights to image implied.)