Monday, March 26, 2007

Stats on "Darts" and Other CareerBuilder's Ads

A lot of times I can remember the creative portion of an ad better than the product. That's a common problem, I think.

Which phone company does Chad work for? That's where repition comes in.

But sometimes you get one shot.

According to stats on, the CareerBuilder Super Bowl ads proved memorable both in plot and product name retention.

That is, people seemed to remember the spots, featuring office workers in a literal jungle, and they also remembered the message was bascially "Go to CareerBuilder To Get out of the Jungle."

Interesting since the spots didn't score high in a U.S.A. Today poularity poll, leading CareerBuilder to call for an agency review for the spot creators, Cramer-Krasselt.

I guess the message is popularity contests don't really matter in art, advertising or high school?

1 comment:

Danny Tagalog said...

Ads are very sneaky - I'd bet that teh creative portion mad ethe biggest impression, but the product crept in too, when you were in the store...

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