Friday, March 30, 2007

An Interesting Burger King Move

It would appear relatives of the Subsurvient Chicken may get treated a little better thanks to Burger King.

Citing its desire to get ahead of consumer trends, Burger King has adopted new purchasing policies, buying eggs and pork from manufactures that do not "confine their animals in cages and crates," according to The New York Times.

Burger King won't use the move in marketing but feels that consumers are becoming more attuned to social responsibility, so they're acting accordingly.

Business is following politics, it would appear. Various state and national candidates including former Maryland Governor Bob Erlich were unseated last fall when campaigns were launched against them because of their animal welfare positions or the lack of.

1 comment:

Erik Donald France said...

As a former BK teen employee, I applaud this change. In England, they pushed a Spicy BK Beanburger which was pretty tasty with hot sauce.

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