I've mentioned not loving self-promotion, but I'm also aware repetition is necessary on a project so I share where I can. It's in marketing textbooks, but I got a personalized lesson once upon a time.
I guess that makes this a story with foreshadowing and everything.
The late great and wonderful C. Dean Andersson (the ๐๐ฆ๐ญ trilogy, ๐ ๐๐ฎ ๐๐ณ๐ข๐ค๐ถ๐ญ๐ข and much more) and his wife Nina Romberg aka author Jane Archer, once told me of doing a mall signing with the late John Steakley of ๐๐ณ๐ฎ๐ฐ๐ณ and ๐๐ข๐ฎ๐ฑ๐ช๐ณ๐ฆ$--the one made into a movie by John Carpenter--fame.
Steakley's father was a car salesman, so when someone was dismissive of the work on the signing table, he rose and followed the guy all the way down the mall loudly hawking the work with a continuing spiel about the virtues.
So flash forward a while later, Steakley was master of ceremonies or toastmaster at a con I was attending, okay it was a Coast Con in Biloxi, Miss. Early '90s or so. There were these big gatherings of con attendees and guests on opening night in those days.
A comic I wrote, ๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ, was the new thing I had out in the moment so when Steakley introduced me, I mentioned that.
"What was that title again?" he asked, tipping a microphone to his lips then pointing it back at me.
"Er, ๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ."
"๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ you say. Interesting. So everyone should know about ๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ?"
"Sure, it'd be nice."
"Excellent, so what was that title again?"
I said it a little louder and with more assurance: "๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ."
"๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ. Well great. ๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ!"
He kept the riff going a while, proving everything Dean had described, repeating ๐๐ฉ๐ฆ ๐๐ค๐ข๐ณ๐บ ๐๐ฐ๐ฐ๐ฌ often and loudly until he finally clapped me on the shoulder: "That's what you have to do. Keep saying it, my friend."
I smiled and sat back down.
Wish he and Dean were still with us.









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