My boss has been leading an e-mail discussion at work about the use of Ripley-menacing style aliens in New Mexico tourism ads. It's sort of like the Geiko cavemen in that they're placed in domestic situations, discussing New Mexico as a great getaway.
It kind of makes sense. Roswell, NM, -- aliens.
The ads have generated some controversy, however. Some have claimed, according to what my boss read, that the aliens don't reach the desired older and wealthy demographic.
Older, wealthy people are noted for not having a sense of humor and for not detecting humorous subtleties, after all.
Sarcasm doesn't really come off as well without inflection, does it? Kidding!
The proof, I suppose, will be in the tourism measurements.
I certainly get the message from the commercials and I think I will go to New Mexico and wait for Predators to show up, too. That's going to be a good fight.