Advertising Age is reporting that zombie Orville Redenbacher creators Crispin Porter & Bogusky are being replaced by ConAgra Foods, holders of the Redenbacher brand.
I mentioned here a while back that the zombie Orville commercials struck me as creepy and not in a good way. Who wants their popcorn seasoned with formaldehyde after all?
I guess there are good and bad ways you can use zombies.
Zombie fighting associated with protective software = good.
Zombies associated with food = bad.
Perhaps most of all the Orville ads failed because the reanimation was off-putting. Maybe a better realized "reanimation" would have struck me as more appetizing.
But zombie Orville had an eerie pallor and a strangeness of movement we didn't get when real footage of Fred Astair or John Wayne was used in the past.
Maybe we have to wait a while for technique to catch up with idea.
Or maybe it's time to bury the dead.