In the "There Might Be Some Hope For Us Yet" Department

I had a textbook once with an excerpt from Solzhenitsyn in which he described standing under an apple tree after a rainstorm.

(Happily, the complete quote can be found here. It's the top one.)

I thought of that message of optimism as I read a report in Advertising Age's daily e-newsletter this morning.

The Cone Cause Evolution Survey for this year found: "87% of U.S. consumers would switch from one brand to another if the other brand was associated with a good cause, up 31% since 1993."

Perhaps something once lost is regained.