I wimped out with my Audible downloads and opted for a professional improvement option.
All Marketers are Liars was a featured item on my start screen. Damn you clever web marketers!
I was intrigued by the premise, nothing exactly new, but it made the use of storytelling in marketing sound like the Power of Myth. The lie part is sort of for shock value.
I feel I draw on a lot of the same reservoirs for ad and marketing writing that I do for fiction, and if nothing else theory books can be inspirational and stimulating, so Twilight by Stephenie Meyer was postponed for next month.
The arc
The Liars book brought to mind a backburner radio script that I'm quite proud of that was absolutely storytelling. It offered a one-minute snapshot of a man's life.
It's one of the more satisfying things I've done recently and I guess I'll turn it into a short story or something since it got a pass from my boss.
Based on a true story
It involved a grandfather and his granddaughter and a party, but I based it on an uncle of mine and a moment of cleverness I never expected. When he was about 90 he participated in a husband and wife nursing home pagent.
I don't remember all the areas of competition but one area involved Q&A. You know the same kind they do with Miss America where they all want world peace. My uncle stood on the stage, leaning against a cane, his mind a bit fuzzy from his years. I sat in the audience wondering if he'd be able to respond.
"What's your favorite birthday?" the pageant host asked.
"I don't know which one to pick unless it's the next one," my uncle responded.
I think he took home a trophy for that quip.
2 comments:
My mom just turned 90, and my stepfather a week or two before that. Both are doing amazingly well, although my stepfather had a cold from having lain down on the ground under a tractor he was working on. Both their minds are still sharp, although both have gotten far more religious in their later years.
Great story, and oh so true!
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