I've mentioned not loving self-promotion, but I'm also aware repetition is necessary on a project so I share where I can. It's in marketing textbooks, but I got got a personalized lesson once upon a time.
I guess that makes this a story with foreshadowing and everything.
The late great and wonderful C. Dean Andersson (the 𝘏𝘦𝘭 trilogy, 𝘐 𝘈𝘮 𝘋𝘳𝘢𝘤𝘶𝘭𝘢 and much more) and his wife Nina Romberg aka author Jane Archer, once told me of doing a mall signing with the late John Steakley of 𝘈𝘳𝘮𝘰𝘳 and 𝘝𝘢𝘮𝘱𝘪𝘳𝘦$--the one made into a movie by John Carpenter--fame.
Steakley's father was a car salesman, so when someone was dismissive of the work on the signing table, he rose and followed the guy all the way down the mall loudly hawking the work with a continuing spiel about the virtues.
So flash forward a while later, Steakley was master of ceremonies or toastmaster at a con I was attending, okay it was a Coast Con in Biloxi, Miss. Early '90s or so. There were these big gatherings of con attendees and guests on opening night in those days.
A comic I wrote, 𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬, was the new thing I had out in the moment so when Steakley introduced me, I mentioned that.
"What was that title again?" he asked, tipping a microphone to his lips then pointing it back at me.
"Er, 𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬."
"𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬 you say. Interesting. So everyone should know about 𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬?"
"Sure, it'd be nice."
"Excellent, so what was that title again?"
I said it a little louder and with more assurance: "𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬."
"𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬. Well great. 𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬!"
He kept the riff going a while, proving everything Dean had described, repeating 𝘛𝘩𝘦 𝘚𝘤𝘢𝘳𝘺 𝘉𝘰𝘰𝘬 often and loudly until he finally clapped me on the shoulder: "That's what you have to do. Keep saying it, my friend."
I smiled and sat back down.
Wish he and Dean were still with us.
No comments:
Post a Comment