Saturday, September 20, 2008
Twittering Mad Men
Wayne and I have been engaged in a bit of interesting anachronism this week. Pretty much all of the characters from AMC's Mad Men are on Twitter where they post microblog updates on their activities.
It's possible to send them messages, and to receive messages, and there are little stories or characters touches that are playing out.
Most notable is the quiet desperation of Betty Draper (January Jones on the show). She's the wife of Don Draper (Jon Hamm) philandering creative director of Madison Avenue ad agency Sterling-Cooper. That's one of the best known TV ad firms since McMahon and Tate, I suppose.
I sent Don a message. Twitter posts note how the person conveyed his message, whether it's the web or mobile device.
Don's are being posted from the web, so I asked how he was managing that from 1961. He messaged back to note he was living in 1962. My bad. Should have remembered all the Jackie O references from the show.
Lots of companies are using Twitter to push out information to their employees, and I'm sure there are more TV shows at work but Mad Men makes for interesting interaction.
It's probably more added fun for current viewers than it is a conduit to attract new ones, but it's certainly an interesting use of Web 2.0 for enterprise, and it's certainly fun to join the Mad Ave boys for after dinner drinks, especially on a week like this. Their world was on the brink of drastic change just like ours is. We all live in interesting times.
Now, let me get back to check out what Joan Holloway is up to.
Posted by Sidney at 4:34 PM